Originally posted on Meng Shui:
(The SuedeSoul Girl,¬†illustrations based on Alexandria’s photos, had-drawn by my extremely¬†talented illustrator freind Yun Shi) What’s a better place to look for your first job out of college other than Craigslist? That’s how I met Alexandria Melnik, founder of the handmade shoe brand SuedeSoul. That summer I helped Alexandria with…

Originally posted on Meng Shui:
Client: SuedeSoul, handmade footwear. Design Objective: SuedeSoul is a startup shoe brand that seeks balance between style and comfort by tailoring and making shoes by hand. The desired brand imagine is feminine, glamorous and affectionate. Since there is no physical shop, it is important for the brand to attract followers…